Privacy Policy

Version: 1.1 – 26th February 2019

This page is the Privacy Policy of [used in this policy as Reflections or site or we/us] which is owned by Photophily OÜ (LLC).. Here you will find how we collect, protect and use your personal data when you use the website.

Please read this privacy policy to have a clear understanding of how we collect, use, protect or handle your personal data.

We may change our privacy policy at any time by updating this page. You should check this page from time to time to ensure that you agree with any changes.

What personal data we collect and why we collect it

When registering or ordering on Reflections you may be required to enter your name, member name, email address, mailing address, payment information or other details in order to use the relevant services on the website.

When you leave comments on the site we collect the data shown in the comment form and also the visitor’s IP address and browser user agent string to help spam detection.

When you navigate the site, we automatically receive traffic data registered by the hosting servers, cookies that may share some personal data and your computer’s internet protocol (IP) address. We also use the information offered by other external services for traffic analysis, such as Google Analytics.

When we collect personal data

We collect information that you actively share with us when you register the site, place an order, subscribe to a newsletter or enter information on the site such as your account profile.

We also may collect information automatically as you navigate through the site or through other people when you use services associated with the site.

Why and how we use your data

To operate the site and provide you the services. For example to verify your identity when you sign in, to process your transactions, to respond to support tickets and offer customer services.

To fulfill legal requirements such as creating an invoice for accounting purposes when you use our products or services.

To personalize your experience.

To deliver the type of content and product offerings in which you are most interested.

To provide you with updates, promotions and marketing information about products and services.

To improve the quality of the website and products.

For internal record keeping and statistical purposes.

To administer a contest, survey or other site features.

To ask for ratings and reviews of services or products.

To resolve problems and disputes.

To notify you about any changes to the website such as improvements or service/product changes, that may affect our service.

To contact you with information about our goods and services.


Cookies are small files that a site stores on your computer through your web browser (if you allow) that are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.

Most browsers have a configuration screen which allows the user to see what cookies have been stored on the computer, and optionally to delete them or turn them off all together.

If you disable cookies or delete cookies from your computer’s hard disk you may be unable to use some of the features of our website, products and services.

It’s also generally recommended to clear cookies from your computer from time to time as a user practice.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Cookie settings

By accepting our use of cookies, you are giving us and third parties we partner with, permission to place, store, and access some or all the cookies described below on your computer depending on the settings you choose in the cookie settings.

Essential cookies

These cookies are necessary for proper functioning of the website, such as displaying content, logging in, validating your session, responding to your request for services, and other functions. You can disable the use of cookies in your browser. However, if you disable these cookies, you may not be able to use this website correctly.

Performance cookies

These cookies help us improve your experience by recording your access and interaction with our services. These cookies are used to collect information about the performance of our on-site activities.

Functionality cookies

These cookies enable us to remember your choices – such as language, user name, and other personal choices – while using the website. Those cookies can also be used to deliver services, such as letting you make a blog post, listen to audio, or watch videos on the website.

Media cookies

These cookies can be used to improve a website’s performance and provide special features and content. They can be placed by third parties who provide services to us or by our company. This site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Marketing cookies

These cookies are usually placed and used by advertising companies we partner with, to develop a profile of your browsing interests and serve advertisements on other websites based on your interests. You will see advertising less relevant to your interests if you disable these cookies.

Session cookies

These cookies allow us to link your actions during a browser session and used for example remembering what you put in your shopping cart as you navigate the site. These cookies can also be used to remember your preferences during the navigation of the site and expire after a browser session, so they are not stored long term.

We may also use cookies:

For remembering and processing the items in your shopping cart

For you to share content with social networks

For affiliate marketing

For you to post comments

For identifying the areas of our website that you have visited

To personalize the site’s content

To understand and save your preferences for future visits

To keep track of advertisements

For remarketing our products or services

For remembering your preferences, settings, and login details

To analyze data about site traffic and site interactions in order to offer better site experiences and tools in the future

We may also use trusted third-party services that track this information on our behalf with at least similar privacy policies that are compliant with the laws.

Cookies can be disabled in most browsers. However, if you choose to do so, you may not be able to use our website properly.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you upload images to the website, you need to be careful about what’s stored in the metadata regarding your personal data. Visitors of the website can download and extract any personal information such as location data from your images on the website.

Contact forms

If you choose to communicate with us via the contact forms you may be asked to provide certain personal data. We store this data for records, keep it only for as long as necessary and purge it after a certain period of time. We don’t use these data for marketing purposes.

Web beacons

Also known as “pixel tags” or “clear GIFs”, web beacons are small images that may be included on our sites. Together with cookies, these work to identify users and their behavior. We use web beacons to show you ads based on your preferences. Web beacons help us track and monitor our marketing activities.

Google Ad and Content Network Privacy

Third-party vendors, including Google, use cookies to serve ads based on a user’s past visits to our website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visits to our site and/or other sites on the Internet.

We use Google fonts to make our website prettier as well.

You can opt out of the use of the DoubleClick cookie for interest-based advertising by visiting:

For European users visit:

For more on Google’s use of cookies and to opt out of personalized ads visit:


We may use third-party service providers to monitor and analyze the use of our site.

Google Analytics Privacy

We use Google Analytics to see statistics of the usage of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit. We use the information on Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and our website. We may use Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects anonymized IP addresses of users on the date they visit our website, not name or any other identifying information. We do not combine the information collected by Google Analytics with personal data.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

You can install a browser add-on provided by Google to opt out of Google Analytics using your information from this link:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


We use Microsoft Clarity on our website. This helps us analyze the user behavior on the website, identify if there is any broken features and other issues. Please check out these articles and Microsoft’s privacy policy for more information.


We use the Facebook Pixel on our website. This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This way we can track the performance of our Facebook ads.. The data collected in this way is anonymous to us, we do not see the personal data of individual users. To see what kind of data is collected by Facebook, how it’s used and opt out of ad retargeting, visit this page:


To use a series of services and website functions, we may use a plugin called Jetpack which includes analytics by Automattic. For Automattic privacy policy and cookie policy visit:

For more information:

With whom we share your data

We do not and will not sell or trade your data, ever.

We may use or share your data with third parties to provide services that we do not make in the house such as use of certain plugins or email campaign services, provided they have at least the same level of privacy standards we have.

We may also share data with business partners or prospective business partners, in operations such as sale, acquisition, merger of our assets.

We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Non-personally identifiable visitor information may also be provided to other parties for marketing, advertising, or other similar uses.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Other than the above, we retain your data only for as long as we need it for legal, business, or tax purposes. Your information may be retained in electronic form, paper form, or a combination of both. When your information is no longer needed, we will destroy, delete, or erase it.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Your personal data may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

We may use automated spam detection services when visitors comment, register or login the site.

Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer.

How we protect your data

Your personal data is stored on secure servers and networks and only accessible by a limited number of people who have special access rights and are required to keep the information confidential. All information you supply is encrypted via Secure Socket Layer (SSL) technology. We have built our website using industry-standard security measures and authentication tools to protect the security of your personal data. Unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee against the loss or misuse of your personal data. We strongly recommend you to use strong passwords, not to share them with others and check account and password security best practices on the internet. You should always log out of any website when you finish using it, especially if you are sharing or using a computer in a public place. We also recommend clearing cookies on your computer from time to time.

Communications and emails

To communicate with you we will use the email address you provided when you registered the site or filled out contact forms. We may send you emails with promotional offers from us or our affiliates if you’ve given us your consent about these emails. You can always change your preferred contact method or opt out of these emails altogether simply by contacting us or clicking the links under each email in order to be removed from our mailing list.

Processing of payments

If you buy products or services from our site using a credit card or similar online payment method, we do not process, store or collect the transaction ourselves on our servers. We use what is called as payment gateway services and have no control over these services and transactions through these services. We make reasonable efforts to keep your shopping information confidential and safe by using these payment gateway services which use industry standard security technologies to protect your personal data and credit card or payment information. However, you acknowledge and agree that we are not responsible in any way in the event of misuse of your credit card or payment information.

Business transfers

If Reflections or substantially all of its assets were acquired or in the unlikely event that it goes out of business or enters bankruptcy, user data would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur and that any acquirer of Reflections may continue to use your personal information as set forth in this policy.

Children’s information

We do not knowingly collect data from children under the age of 16. If you are a parent or guardian and believe that your child is using our website, please contact us. We may ask for proof of identification to prevent malicious removal of account information. If you ask us to do so, we will delete the child’s information within a reasonable period of time. You acknowledge that we do not verify the age of our users nor do we have any liability to.

Data breach procedures

In case of a data breach, as soon as we realize it, we take down and lock our entire website operations and have experts analyze and sort out the issues and inform you as soon as possible via email and other means possible.

Changes in this privacy policy

It’s in Reflections’s sole discretion to change this privacy policy from time to time as the way we deal with personal data changes. We encourage you to visit this page frequently to check if there are any changes to this privacy policy. We will update the date and version number of Privacy Policy if and when such policy update takes place. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


By using our website, you hereby consent to our Privacy Policy, Terms and User Guidelines and agree to these policies and terms.

Contact information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected]

Photophily OÜ (LLC)

Sepapaja tn 6, 15551 Tallinn, Estonia


Version 1.2: Change of ownership. Photophily OÜ (LLC). 2022-12-29.

Version 1.2: Added paragraph. 2022-12-29


We use Microsoft Clarity on our website. This helps us analyze the user behavior on the website, identify if there is any broken features and other issues. Please check out these articles and Microsoft’s privacy policy for more information.

Version 1.1: Added paragraph. 2019-02-26.


We use the Facebook Pixel on our website. This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This way we can track the performance of our Facebook ads.. The data collected in this way is anonymous to us, we do not see the personal data of individual users. To see what kind of data is collected by Facebook, how it’s used and opt out of ad retargeting, visit this page:

Version 1.0: Privacy Policy created. 2018-09-23.

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